CONtent guidelines
KEY POINTS
WORD COUNT
1500-2000w+ articles to have a quality coverage of the weekly topic.
LAYOUT AND STRUCTURE
Massive paragraphs are not approved (no more than 250 words per paragraph).
VISUALS
At least 3-5 infographics and/ or images to support the text.
CONTENT CREATION PROCESS
Research and Planning:
Conduct thorough research on industry trends, audience preferences, and keyword analysis before creating content.
Content Outline:
Develop a clear outline with key points and structure before writing.
Review and Editing:
Ensure all content goes through a review process for accuracy, clarity, and consistency.
Content Quality:
Avoid plagiarism and the use of AI. Only unique and high-quality content not published elsewhere is accepted for blog posts. No misleading or inaccurate information is allowed.
SEO Optimization:
Incorporate relevant keywords naturally within the content for better search engine visibility; avoid keyword stuffing.
GENERAL GUIDELINES
TONE AND LANGUAGE
Professional Tone: Maintain a professional tone to establish credibility and expertise in financial analytics.
Clear and Concise Language: Use clear, jargon-free language to ensure easy understanding by a diverse audience.
Data-driven Approach: Incorporate data and statistics to support claims and enhance credibility.
Educational and Informative: Focus on educating the audience about complex financial concepts in a simplified manner.
CONTENT TYPES AND FORMATS
Educational Articles: Create in-depth articles explaining financial analytics concepts and trends.
Case Studies: Showcase real-world examples of successful financial analytics implementations.
Infographics and Visuals: Use visuals to simplify complex data and make it more engaging.
Webinars and Video Content (OPTIONAL): Conduct webinars and create video content to provide interactive learning experiences.
ENGAGEMENT & INTERACTION
Call-to-Actions (CTAs): Include clear CTAs to encourage audience engagement and lead generation.
Interactive Content: Incorporate quizzes, polls, and interactive elements to enhance user engagement.
Respond to Feedback: Monitor comments and feedback to engage with the audience and address queries promptly.
Community Building: Foster a community around financial analytics by encouraging discussions and sharing insights.
LINKS
Link Insertions: No edits or additions to original texts for link insertions are allowed.
Internal Links: We reserve the right to insert 2 internal links in the guest blog post.
Links: All backlinks must be do-follow.
CONTENT TYPES AND FORMATS
Audience: Target audience includes startups, individuals in the financial sector, and those seeking solutions to financial sector related problems.
Relevance: Any do-follow links must align with the company’s content strategy and be relevant to their products and services.
Topics: Posts should cover financial analytics, professions related to the finance field, business, and other similar topics.
CONTENT & BRAND VALUES
Content Strategy: Guest post topics must align with the content strategy provided by the Content Manager.
Content Quality: Content should provide unique, actionable, and fact-based advice. Avoid generic advice and plagiarism.
Brand Values: Content must not misrepresent or contradict the company’s values, which include honesty to our clients, working responsibly, and cherishing our reputation.
PUBLISHING AND SCHEDULE
Publishing Schedule: Guest blogs being published fortnightly (Thursday, 4:45pm GMT+2 time).
Publishing Dates: Please refer to a publishing schedule.
Request Processing: No urgent requests – all inquiries are processed in order of priority.
Citations: Always refer to the source of information, including visuals, when the source is known.
Prohibited Content: Sales pitches or links to selling goods or services are not allowed, as well as links to resources related to gambling, investment, medicals as well as products and services being regulated by US, UK, EU and other law regulations.
Last edit: December 16, 2024